In addition to planning for the year, don’t forget to keep digital momentum going for the month, or you may kick off the new year by moving in the wrong direction.
“The biggest mistake we see businesses make is taking a break from their online efforts,” said Sara Piccola, who manages marketing and PR at Shortstack. “It’s important to continue to post as many times a day as you were posting during the holidays, run promotions/giveaways, and provide offers. If your effort doesn’t slow down, then your engagement shouldn’t slow down.”
For more January marketing ideas, attend the Manta webcast “Cure the Winter Blahs: How to Turn a Slow January into Big Business.”