Building links can be tricky because it depends on how well you encourage other websites to link to yours. But to build up your online presence, it helps to start offline.
“One of the best ways a small business owner can build links is to be involved in their community,” said Scott Beckman, digital marketing specialist at FiveFifty. “Sponsoring local events, speaking at local conferences and lending experience to other entrepreneurs in the area may all be covered in the news or, at least, blogged about by participants and event hosts.”
The key, Beckman added, is to follow up. Online mentions don’t always mean links to your website, but you can search for your own name and company name, and reach out to websites that mention you to ask for the link.
To learn more about SEO, attend the Manta Expert webinar “SEO for Small Business: 5 Simple Tactics to Generate Leads.”