Search engine optimization will increase your website traffic and boost your small business’ visibility. In addition to reaching new customers, a successful SEO strategy will help you beat your competition by attracting more customers who rely on search engines to discover local products and services.
While SEO is an important part of any digital marketing strategy, small businesses often omit it from their plan because they assume they can’t outrank big national companies—or they don’t know how to start. However, with the right tactics your business can benefit from the perks of search engine optimization. After reading this ebook, you’ll have actionable steps you can use to launch an SEO strategy for your small business. You’ll also learn about how being a local business is actually an advantage when it comes to search engines, so you can outrank your big business competitors.