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TIP: How to Shine on Social Media

How to Shine on Social Media

By Karen Vujnovic, Manta Staff Writer – December 4, 2015

How to Shine on Social Media

Whether you’ve been in business for thirty years, or you’re just getting your company off the ground, having a social media presence is imperative. Consumers perform their due diligence before committing to a service or product, and they often start online research with social media—so make sure you’re there.

According to Lexi Noel, social media influencer, companies just starting out on social media should follow a few simple rules:

  1. Give customers a reason to engage with your brand—and keep the selling to a minimum. Make your small business likeable and interesting with fun, engaging, witty and though-provoking posts.
  2. Watch what you say. Social media for your small business isn’t a place to vent personal views.
  3. Many companies choose to engage in one social media platform more than others. That’s often a mistake. Create a presence for your small business on the most known social media platforms, as well as emerging ones.
  4. Post every day. It’s not good form to set up accounts and tweet or post once or twice and then to fall off the radar. This is where a social media calendar can come in handy.

Social media marketing requires a good balance of sales and marketing, with a heavy dose of things unrelated to your business. It’s the 80/20 rule. Let a little personality shine through and the engagement and sales will naturally follow.