According to Lexi Noel, social media influencer, companies just starting out on social media should follow a few simple rules:
- Give customers a reason to engage with your brand—and keep the selling to a minimum. Make your small business likeable and interesting with fun, engaging, witty and though-provoking posts.
- Watch what you say. Social media for your small business isn’t a place to vent personal views.
- Many companies choose to engage in one social media platform more than others. That’s often a mistake. Create a presence for your small business on the most known social media platforms, as well as emerging ones.
- Post every day. It’s not good form to set up accounts and tweet or post once or twice and then to fall off the radar. This is where a social media calendar can come in handy.
Social media marketing requires a good balance of sales and marketing, with a heavy dose of things unrelated to your business. It’s the 80/20 rule. Let a little personality shine through and the engagement and sales will naturally follow.