TIP: How to Use Google Alerts for Easy Tracking of Online Reviews
How to Use Google Alerts for Easy Tracking of Online Reviews
By Ivy Lamb, Manta Webinar Editor – July 25, 2016
Following and responding to all the online reviews of your business can feel overwhelming, especially when customer feedback is scattered across multiple websites and social media platforms. But a head-in-the-sand approach will only hurt your business. Online reviews have a big influence on customer purchasing decisions, and you should know what people are saying about your company.
One free tool that can make this process easier is Google Alerts. Just type in the search term you want to track (in addition to your business name, you can also add your name and any important keywords associated with your business) and you’ll get regular email updates when your business is mentioned online.
Adjust the settings to refine your updates by source and region, regulate the frequency of your updates and combine all your alerts into one digest email. This way, you can track and respond to customer feedback without having to check every review site manually.
To learn more about managing online reviews, attend the free Manta Experts webinar “How to Leverage Online Reviews to Boost Sales.”