One free tool that can make this process easier is Google Alerts. Just type in the search term you want to track (in addition to your business name, you can also add your name and any important keywords associated with your business) and you’ll get regular email updates when your business is mentioned online.

Adjust the settings to refine your updates by source and region, regulate the frequency of your updates and combine all your alerts into one digest email. This way, you can track and respond to customer feedback without having to check every review site manually.

To learn more about managing online reviews, attend the free Manta Experts webinar “How to Leverage Online Reviews to Boost Sales.”