Does Your Website Do You Justice?
Just like when we ask our friends if our spiffy outfit looks good–the same should be asked of our websites. Second opinions on how things look can save you from embarrassment, and help get you right where you need to be. There are online tools that analyze websites and can give you the insight you need to move to the next level. Anything from content, blog entries and social media sharing buttons, getting the second opinion you were thinking of is just a click away!
RELATED ARTICLE OR INFORMATION
Free Small Business Marketing Tools, Apps, and Platforms
By Jessica Swanson
In my past post, Free Small Business Tools, Apps, and Platforms, I highlighted dozens of business tools needed to get your small business up and running.
In this post, I want to share with you some of my favorite FREE marketing tools. Again, the most important point that I want to make is that it doesn’t TAKE money to MAKE money.In fact, every single marketing tool below is 100% free for the taking! And, truth be told, you could market your small business quite effectively using only a combination of these tools, apps, and platforms.Obviously, the list is a bit overwhelming, so there’s no need to get crazy and implement everything all at once.Pick and choose the tools that will work best for you and your small business.And, always remember, if you are paying money for ANY small business or marketing tool, there’s most likely a free alternative.
OFFLINE MARKETING MATERIALS
If you would like to create offline marketing materials, there are a number of companies that offer free options.
Make a free logo in 8 minutes.
Receive 250 business cards for no cost.
A simple, free solution to newsletter creation
Design and print professional brochures.
CUSTOMER AND INDUSTRY RESEARCH
To fully identify the needs of your clients and customers, market research is crucial. You must recognize what problems your customers face and how you can offer the perfect solution.
Business Stats and Financial Data
Find financial information about other companies in your field.
Economic, Demographic and Financial Data
Download important data about your market.
Ask Your Target Market
DIY Market Research
Send surveys to your list or post on Facebook, your website, or blog.
Answer or browse real-time questions related to your industry.
SURVEY, POLLING, AND QUIZ TOOLS
Surveys, polls, and quizzes can be a fantastic way to find out more about your industry, target market, and existing customers.
Create and publish online surveys in minutes.
A free and easy-to-use polling tool.
Create simple quizzes for your blog or website.
COMPETITIVE RESEARCH AND MONITORING TOOLS
It’s vital to appreciate who your competitors are and what products and services they are offering. These tools will help keep an eye on your competition.
Provides information including traffic stats, related links, and SEO.
Follow everything your competition does online.
Competitive Traffic Sources
Discover your competitors’ search, display, and referral sources.
Discover what resources belong to the same owner.
Search engine optimization (SEO) is one of the most important components of your overall marketing plan. These tools will help you optimize your website so that it will rank better in the search engine result pages.
Improve the relevance of your website in search results.
Great a free set of tools to help your SEO efforts.
Analyze your website and receive data and optimization tips.
WordPress SEO Plugin
All-in-one solution to optimize your WordPress site.
KEYWORD RESEARCH TOOLS
Keyword research is the process of finding popular search terms and using them to optimize your website so that it ranks higher in the search engine results pages.
Google Keyword Planner
Research popular search terms and keywords found on Google.
Get thousands of keyword suggestions in under a minute.
Find High-Performing Keywords
Reveal high-performing keywords in minutes.
Explore trending search topics with Google Hot Searches.
LINK MANAGEMENT TOOLS
Link management is the process of organizing and maintaining a website’s reciprocal links. It’s especially important to have a variety of links pointing back to your website to ensure that others find your content valuable.
Discover how many websites are linking to yours.
Build Links Faster
Uncover the links that will improve your rankings.
Search Engine for Links
Perform competitive link research and explore backlinks.
WEB ANALYTIC TOOLS
Web analytics is the measurement, collection, and analysis of web data in order to understand and optimize the effectiveness of a website.
Check for duplicate content, broken links, and internal page rank.
HubSpot’s Marketing Grader
Analyze your website and receive tips to improve your marketing.
Online Traffic Analysis
Analyze and optimize your website traffic.
Google Webmaster Tools
Make Your Site Google-Friendly
Get data, tools, and diagnostics for a healthy, Google-friendly site.
Link and Click Tracking
Monitor, compare, and optimize your marketing campaigns.
SOCIAL MEDIA TOOLS
Every small business needs to have a social media presence in order to reach more prospects, leads, and customers. These tools simplify and enhance the social media marketing process.
Social Media Dashboard
Manage all your social media accounts from one location.
Social Media Productivity
Schedule updates, find people to follow, and monitor your activity.
Social Media Search Engine
Search user-generated content such as blogs, comments, and news.
Social Media Sharing
Share content with your audience at the best possible times.
Social Media Influence.
Discover your influence and compare with others you may know.
Social Media Image Maker
Resize and retouch your social media images
PUBLIC RELATION TOOLS
There’s no better way to spread the word about your small business than through a public relations campaign. Here are a few tools to help you accomplish that goal.
Press Release Templates
Browse through dozens of press release templates.
Free Press Release
Press Release Distribution
Submit your release to Google News and other search engines.
Connects journalists with topic experts for free media coverage.
Help a Reporter Out
Become an Expert Resource
Become a resource in your field of expertise for reporters.
LOCAL MARKETING TOOLS
If you own a local small business, here are a few marketing tools to help get the word out in your particular area.
Local Marketing Source
Local Keyword Tool
Research and generate keywords for your website.
Neighborhood Lookup Tool
Compare neighborhood characteristics.
Compare Local Competitors
Comparison between you and your top Google+ Local competitors.
Online Business Listing
Find out how your business is listed among popular search engines.
CONTENT DEVELOPMENT AND MANAGEMENT TOOLS
Content marketing is the creation and curation of valuable content (written, audio, video or graphic), in order to acquire and retain customers and clients.
Content Strategy Tool
Plan a content strategy using keyword research and audience size.
Content Idea Generator
Generate titles and tips for your content.
Enter a keyword to generate 5 titles for your content.
Customize Content Topics
Provides custom topic suggestions based on your keywords.
CONTENT AGGREGATION TOOLS
Content aggregation is the act of collecting content from a variety of different sources and publishing them to your audience through your website, blog, or social media.
Content Aggregation Dashboard
A simple dashboard that aggregates all forms of important content.
Content Aggregation Dashboard
A bookmark-style dashboard that aggregates important content.
Delivers a continuous stream of relevant content.
Easily access and read blog content by URL, title, and topic.
WRITTEN CONTENT TOOLS
The following tools will help you become a better writer as you publish and promote your written content.
Online Writing Classes
Sign up for free writing classes offered by top universities.
Detect duplicate content and check if your articles are original.
The leading online English grammar checker.
Convert Word documents to clean HTML formatting.
Improve Typing Skills
An online program designed to enhance your typing skills.
Blogging is one of the best ways to engage with your audience, establish yourself as an authority, and boost your website rankings. Here are a few tools to enhance your blogging experience.
Allow readers to subscribe to your blog’s RSS feed.
Guest Post Labs
Guest Query Generator
Enter specific keywords to find guest blogging opportunities.
Guest Blog Post Opportunities
Free community that connects guest bloggers to blog owners.
WP Editorial Calendar
A Blog Editorial Calendar
See all your posts and drag and drop them to manage your blog.
AUDIO CONTENT TOOLS
If you enjoy creating audios for your audience, the following tools are incredibly helpful.
Audio Editor & Recorder
Audio recorder and editor.
Free Conference Call
Conference Call Software
Conference call software for small businesses.
Host up to 2 hours of audio for free.
Host your podcast so your audience can easily access it.
Host podcasts on the most highly-ranked audio site.
VIDEO CONTENT TOOLS If you’re a video producer, you will find many of these tools vital to your overall success.
Screen Recording Software
Record your computer screen.
Host free webinars for up to 200 attendees.
Powerful video intros for your products and services
Host your online videos.
Create YouTube Captions
A simple tool to create captions for your YouTube videos.
Personal Video Messages
Record personal video messages to your clients and customers.
VISUAL CONTENT TOOLS
If you enjoy creating pictures, graphs, charts and infographics, you need to tap into these helpful tools.
The leading source of free photos.
Photo Editor Easily edit and resize your photos online.
Create and Share Infographics
Create and share professional-looking infographics.
Create Online Charts
Create flow charts, diagrams, UML sketches, and ER models.
Simple and inspiring presentation software
Create Engaging Presentations Create engaging, interactive presentations. COST: FREE