TIP: Build an email list with know-how

You’re great! Seriously. You are. You’re an expert at what you do, so tell us all about it. Channel your inner Hemmingway and write about your area of expertise, and share the knowledge. Use Amazon to produce an e-book for the Kindle, and give it away as a free gift when folks opt in to your email list. Next up, a Pulitzer Prize for your awesomeness.