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TIP: Get the Most Out of Facebook for Business

Get the Most Out of Facebook for Business

By Brooke Preston, Manta Contributor – May 18, 2016

Get the Most Out of Facebook for Business

Facebook offers a wealth of informational content, digital events and advertising options for businesses, all neatly organized into a convenient digital hub.

Are you taking full advantage of the social media juggernaut’s many tools and tips? Here are a few ways your small business can get the most out of Facebook for Business:

  • Blueprint: Facebook’s Blueprint is a series of more than 50 free digital training sessions (and counting) accessible anytime, anywhere. Topics include A/B Testing, Brand Building on Facebook (and Instagram), Facebook Events, Facebook Terminology and more.
  • Webinars: Roughly every other week, Facebook holds a free, live webinar as part of its ongoing series, “Marketing Strategies to Help Grow Your Business on Facebook and Instagram.” Topics vary but often contain content valuable for small business owners, including upcoming webinar “Local Awareness Ads: The Right Place at the Right Time”. Recordings of the webinars are distributed to all registrants so you can revisit and share as needed.
  • Ads: Facebook for Business walks prospective customers step-by-step through the process of creating and targeting ads for Facebook or Instagram (which Facebook now also owns), as well as how to measure and refine campaigns.
  • Post Boosting: In the past, if a person liked your page, your posts would automatically appear in their news feed. But as Facebook has grown, the algorithm has shifted. Though your posts still appear on your own page, it’s only pushed to a fraction of your fans’ news feeds. However, you can pay to boost a post to a much wider but still extremely targeted audience.