“It’s important for small businesses to understand what their mobile users are trying to accomplish,” explained Jordan Kasteler, director of SEO for MWI. “Mobile users are often looking for contact info, menus, ordering options and pricing when visiting your site on mobile. It’s important that small business sites deliver this info upfront and load fast for mobile users.”
User experience on mobile devices is essential to keeping customers happy. Top-notch usability should be a priority, so if your website still isn’t optimized to work on smartphones and tablets, it’s time to make a change.