TIP: Time your content
When working with your branding and your content you send out you will need to time it just right, So don’t send marketing emails willy-nilly and expect them to be impactful. This is serious, scientific stuff, and timing is everything. Any great comedian knows if your timing is off, jokes bomb and audiences vanish. The same goes for email marketing. Take note of when your emails have the highest open rate – that’s your cue to take the stage and hit “send”. Be sure that once you do that you have the content waiting for them to read and view on your website!