But in order for email marketing to be effective, it needs to link to a responsive website that looks good on different devices. Prepare to deliver a good mobile experience, otherwise, you’re bound to lose sales.

“Most of the small business websites that I’ve seen are not mobile-responsive. Before you do any campaigns to promote your site or service to mobile users, have a responsive site first,” explained Makenzi Wood, acquisition marketer at VND. “Being active on social media and optimizing your content for mobile users is also a great way to reach mobile customers. Over 60% of emails are opened on mobile devices, so promoting your services via email and using a responsive email design will gain more mobile users.”