TIP: Let’s Get Visual! Create Stunning Marketing Campaigns
Let’s Get Visual! Create Stunning Marketing Campaigns
By Karen Cummings – November 18, 2015
Consumers respond to beautifully designed graphics because the human brain actually processes images 60,000 times faster than text. Understanding the power of visual elements allows us to utilize images to create more effective advertising and messaging, and quickly and successfully influence consumers.
But if you don’t have the skills or resources to create professional looking graphics, there is an abundance offree online resources to help you out. Two of our favorites:
Whether you decide to use the platform, or assign the next project to an intern, Canva allows just about anyone to become a designer. Canva’s goal is to make design simple for everyone, giving you everything you need to turn your next great idea into a wonderfully designed graphic.
Unsplash is an online library of unique high-resolution photographs. Every 10 days the website uploads 10 new images. The best part? They’re free to use however you’d like, including for commercial purposes, without needing to provide attribution or ask permission.
So, when you’re drafting your next marketing campaign, use these resources to find quality images and create stellar graphics—and convert viewers into customers!
Karen Cummings, co-founder VISION Marketing & Consulting, is a creative small-business marketing specialist with a particular interest in strategy, inbound marketing and social media. When she’s not helping entrepreneurs reach their goals, she enjoys spending time with her husband, hiking with their toy Chihuahua, and exploring new places.